Rule29 Christmas Card
Each year, Rule29 sends a Christmas card to clients as a thank you. The 2015 theme was "be present," which was meant to encourage recipients to spend time in the moment during the holiday season.
Featured on How Design in the article, “Promotion Design Mailbag: 8 Fun Projects” in February 2016.
"Be present" and the card within a card concept was created by Edwin Carter, with art direction by Justin Ahrens.
A list of “Be Present Best Practices” on the back of the card’s envelope is a nod to business “best practices” but with a focus on how the recipient and can be present in their daily lives. Each item has a box so they can be checked off as they are completed during the holiday season.
The type style was inspired by illuminated letters and whimsical calligraphy. The die cut window was designed to mimic the type style.