NASA’s Digital Transformation Website
NASA’s Digital Transformation was an agency-wide initiative that worked to develop advancements, efficiencies, and safety measures for the digital workplace. As part of this project, I expanded the Digital Transformation brand and created a unified style to use in other applications.
Skills: Brand design, site architecture, illustration/collage, web design, animation
Digital Transformation, a newly established office at NASA, needed a web presence that could be shown to various stakeholders within and outside the agency. The website features collaged images with animated graphics, blending history and technology into a unique visual style.
In this collaged and animated banner, two women reach across time to show the progression of technology. Kinetic circles draw attention to their technology. On the top is Christine Darden, a NASA "hidden figure" pointing to an early computer. On the bottom is an astronaut pointing to the inner workings of the computer on her ship.
An illustration of "from maps to apps" shows how technology progresses throughout time. An example is paper maps, to gps devices, and finally to cell phones that have a built in directions app.
In this banner, NASA's Artemis rocket repeats itself in different formats, representing the way projects can transform.
Animated streams of water represent Digital Transformation's seed funding to projects throughout the agency.
A hand begins to write plans while animated circles emanate from the pencil's tip.
A woman writes on the screen as animated lines move upwards showing growth.
Custom icons were created for the website that could also be used for other Digital Transformation brand materials. The icons utilize the same bright blue that is used in the website graphics in order to create visual unity.
