Leadership Connections™ National Conference 2018 Identity
Leadership Connections™ is the premier conference for early childhood leaders, hosted each year in Wheeling, IL by the McCormick Center for Early Childhood Leadership at National Louis University.
Playing off of the theme of “building brighter futures,” and in reference to the early childhood field and profession, tiny people interact with giant building blocks that make up a small world representative of the conference. The characters help each other across bridges and up ladders, and work together to supervise children.
The logomark for the McCormick Center, as well as the three icons for the center’s Whole Leadership Framework (pedagogical leadership, administrative leadership, and leadership essentials) are featured on the sides of the blocks. The McCormick Center’s brand colors were used to visually connect the theme of the conference to the center.
The identity was continued through the use of the same illustration style in the Leadership Connections emails that were sent out with Mailchimp:
A series of banners that continued the brand identity were used in conference emails to communicate different messages to the participants through the Cvent interface:
The style of the conference and the general brand of the McCormick Center were used for social media promotion.